Pharmaceutical industryFarmaNovartis
Novartis: Business Intelligence Platform (SIGMA)
Impact in numbers
+30%
efficiency in data analysis
40%
reduction in reporting time
90%
Visibility of main KPIs for performance and commercial impact
Problem
Novartis needed to consolidate sales and medical segmentation data from dispersed sources to obtain a unified view and make strategic decisions based on reliable data.
Strategy
A data warehouse was designed in Google BigQuery and dashboards were developed in Power BI. Data models were implemented for YTD/YTG projections and territorial coverage analysis.
Enterprise BI
Data Governance
Scalability
Results
The SIGMA platform provides sales and marketing teams with real-time actionable insights, improving the planning and execution of commercial and medical strategies.
Services
Business IntelligenceData WarehouseExecutive DashboardsAnalytics & Tracking
Technologies
Google BigQueryPower BINode.jsTypeScript
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