Pharmaceutical industryFarmaBayer
Bayer: Pharmacy Performance BI (CPRF)
Impact in numbers
360
° view of pharmacy performance
25%
optimization in trade marketing resource allocation
Early alerts for sales drops
Problem
The Bayer trade marketing team lacked a unified tool to analyze sell-in and sell-out performance of pharmacies, hindering decision-making.
Strategy
A data mart was created consolidating data from different distributors. On this, interactive dashboards were developed allowing KPI analysis by region, chain, and product.
Retail Pharma
Early Alerts
Results
The CPRF tool enabled Bayer's team to quickly identify opportunities and risks, optimize their trade marketing strategies, and improve collaboration with pharmacies.
Services
Business IntelligenceData WarehouseExecutive Dashboards
Technologies
Google BigQueryPower BINode.jsTypeScript
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